---
title: "What Ratios Do Facebook and Instagram Ads Use? | ImageQuarry"
url: https://www.imagequarry.com/faq/what-size-for-facebook-ads/
last_updated: 2026-10-20
---

# What image aspect ratios do Facebook and Instagram ads use?

4:5 for Facebook and Instagram feeds, at 1440 x 1800 pixels, and 9:16 for Stories and Reels, at 1440 x 2560. Meta's Ads Guide lists JPG or PNG files up to 30 MB. Making both shapes covers most placements.

Meta's Ads Guide lists 4:5 at 1440 x 1800 pixels for image ads in Facebook Feed and Instagram Feed, and 9:16 at 1440 x 2560 pixels for Instagram Stories and Reels.

For full-screen placements, Meta suggests leaving roughly 14 percent at the top, 35 percent at the bottom and 6 percent on each side clear of text and logos, because the interface covers those areas.

If one image has to serve both shapes, compose it with the subject in the middle and space above and below, so the 4:5 crop and the 9:16 version both work.

_Source: Meta Ads Guide, image ads in Facebook Feed, Instagram Feed, Instagram Stories and Instagram Reels, checked October 20, 2026._

Next step: [What aspect ratio do Instagram Stories and Reels use?](https://www.imagequarry.com/faq/what-aspect-ratio-for-instagram-stories-and-reels/)

## Related questions

- [What aspect ratio should I use for Instagram posts?](https://www.imagequarry.com/faq/what-aspect-ratio-for-instagram-posts/): 4:5 portrait for most feed posts.
- [What aspect ratio do Instagram Stories and Reels use?](https://www.imagequarry.com/faq/what-aspect-ratio-for-instagram-stories-and-reels/): 9:16 vertical, full screen.
- [What image size works for LinkedIn posts?](https://www.imagequarry.com/faq/what-aspect-ratio-for-linkedin-posts/): 1.91:1, 1:1 or 4:5.
- [Can AI images be used in ads?](https://www.imagequarry.com/faq/can-ai-images-be-used-in-ads/): Often, with checks on the tool's terms, people, brands and platform rules.
- [How do I leave room for a headline in an AI image?](https://www.imagequarry.com/faq/how-do-i-leave-room-for-text-in-an-image/): Name where the empty space goes and how big it is.

Last reviewed 2026-10-20 by ImageQuarry.

## Make both ad shapes from one idea

Ask for the change you want and check each version against Meta's 4:5 and 9:16 sizes.