---
title: "How Do I Get Consistent Images Across a Campaign?"
url: https://www.imagequarry.com/faq/how-do-i-get-consistent-images-for-a-campaign/
last_updated: 2026-10-20
---

# How do I get consistent images across a campaign?

Fix what should repeat and reuse it in every request: the same reference images and the same described palette, light and framing. Make new images from one approved image rather than from scratch, then review the whole set side by side, because models still drift between generations.

Consistency across separate generations is hard for current models. OpenAI's documentation says its image model may struggle to keep recurring characters or brand elements consistent across multiple generations.

References carry the look better than words alone. Google's documentation describes using several reference images of a character to keep that character consistent. The same idea works for a product, a material or a color world.

Make variations and new formats from one approved master image instead of generating each piece independently, and keep a short written style note (palette, light direction, lens feel, background) that you reuse in every request.

ImageQuarry is set up for this: add references to guide texture, color and light, make variations and branches from the approved version, keep the campaign in one project, and compare versions before you download.

_Sources: OpenAI image generation guide (Limitations: consistency) and Google's Gemini image generation guide (reference images), checked October 20, 2026; ImageQuarry homepage._

Next step: [Can AI keep the same character across several images?](https://www.imagequarry.com/faq/can-ai-keep-the-same-character-across-images/)

## Related questions

- [Can AI match my brand colors exactly?](https://www.imagequarry.com/faq/can-ai-match-my-brand-colors/): Close, but not to an exact value.
- [Can AI keep the same character across several images?](https://www.imagequarry.com/faq/can-ai-keep-the-same-character-across-images/): More reliably with reference images.
- [What is a reference image in AI image generation?](https://www.imagequarry.com/faq/what-is-a-reference-image-in-ai/): An image that guides the look of a result.
- [What are image variations in AI?](https://www.imagequarry.com/faq/what-are-image-variations/): Alternative takes on the same image.
- [How should I organize AI images across projects?](https://www.imagequarry.com/faq/how-should-i-organize-ai-images/): One project per campaign or brief.

Last reviewed 2026-10-20 by ImageQuarry.

## Build the campaign from one approved image

Keep references, variations and versions together in one ImageQuarry project.