---
title: "AI Fashion Lookbook Concepts | ImageQuarry"
url: https://www.imagequarry.com/ai-portraits/fashion-lookbook/
last_updated: 2026-10-20
---

# Lookbook concepts with every look in the same light

A lookbook is quieter than an editorial: the same backdrop, the same light, the same framing, so buyers and shoppers can compare looks across a collection at a glance. That consistency is exactly what makes it hard to plan. In ImageQuarry you set up one base frame, branch each look from it, and refine garments in words, so the set stays consistent and every look is a version you can compare.

Fix the backdrop, light and framing once, then vary only the outfit.

## How to plan a lookbook with ImageQuarry

1. **Make the base frame** Describe the backdrop, light and framing for the whole collection: full length, plain warm white wall, soft daylight from the left.
2. **Branch each look** Branch from the base frame for every look so they all start from the same setup.
3. **Describe each outfit** On each branch, describe the garments, fabrics and colors of that look, and list the backdrop, light and framing as things to keep.
4. **Compare the collection** Compare all looks side by side, check the consistency, and download them in collection order.

## Lookbook requests

- **Base frame**: Lookbooks depend on a repeatable setup.
- **Look one**: Name every garment so the look is clear.
- **Look two**: Keep the frame and change only the clothes.
- **Detail look**: Some lookbooks include a close-up per look.
- **Color story**: Collections often follow a palette.
- **Accessory variation**: Accessories can change a look's use.

## What a lookbook needs

- **Consistency is the point**: Buyers compare looks across pages. Matching backdrop, light and framing lets the clothes be the only thing that changes.
- **Feet and full length**: Full-length framing with shoes visible is standard so complete looks can be judged.
- **Garments must be accurate**: For selling, lookbook images should show the real garments; concepts help plan styling and order.
- **Order tells the collection**: Looks are usually ordered by story or palette. Plan the order once all looks exist.
- **Branch every look**: Branch from any earlier version, such as the base frame, to start each look from the same setup.
- **Say what stays**: A change request can say what to keep, such as the wall, light and framing.

## Lookbook settings to fix before styling

| Setting | Choice | Ask for |
|---|---|---|
| Backdrop | Plain wall or seamless | Warm white plaster wall |
| Light | Daylight or studio | Soft daylight from the left |
| Framing | Full length | Full figure with shoes visible |
| Pose | Simple and repeatable | Standing, weight on one leg |
| Palette | Collection colors | Rust, oatmeal and navy |
| Order | Story or color | Light looks first, dark last |

## What is an AI lookbook concept?

An AI lookbook concept is a consistent set of look images, planned with an AI image tool, that shows each outfit of a collection in the same backdrop, light and framing for planning, styling or pitching.

_It is not a catalog of real products. When selling garments, photograph the actual items._

## Lookbook questions

### How do I keep every look in the same setting?

Start every look as a branch from one base frame, and list the backdrop, light and framing as things to keep each time.

### Can I use a fabric swatch for a look?

Attach the swatch as a reference image. It guides the result, so check each look against the swatch before you keep it.

### Can I compare the whole collection?

Line up every look, check that the setup matches, and download the set in collection order.

### Where do the looks live?

In one project in the persistent library, with the requests that made each look.

### Can I change a look after seeing the set?

Ask for the change on that look's version; each request builds on it instead of starting over.

### How many looks should a lookbook have?

It depends on the collection; many small collections show between eight and twenty looks.

### Can I add a new look later in the season?

Yes. Branch the new look from the same base frame and it will match the rest; the earlier looks stay as they are.

## Related fashion pages

- [Fashion editorial concepts](https://www.imagequarry.com/ai-portraits/fashion-editorial/): Story-led fashion frames
- [Outfit variations](https://www.imagequarry.com/image-variations/outfit-variations/): Looks on one figure
- [Change clothing color](https://www.imagequarry.com/edit-images/change-clothes-color/): Recolor a garment
- [Pose variations](https://www.imagequarry.com/image-variations/pose-variations/): New poses for one figure
- [Background variations](https://www.imagequarry.com/image-variations/background-variations/): Backdrops for one subject
- [Color variations](https://www.imagequarry.com/image-variations/color-variations/): Palettes on one image
- [All AI portraits](https://www.imagequarry.com/ai-portraits/)

## Plan the whole collection in one consistent light

Set up one base frame, branch every look from it, and compare the collection side by side.