---
title: "LinkedIn Ad Images with AI: Describe and Refine"
url: https://www.imagequarry.com/ai-ad-images/linkedin-ads/
last_updated: 2026-10-20
---

# AI images for LinkedIn ads, shaped for a feed people read at work

A LinkedIn ad image lands in a feed people scroll during the working day, between posts from colleagues and hiring updates, so it has to look relevant to a job before it looks like an ad. LinkedIn's single image ad specs recommend a horizontal image of 1200 by 628 pixels, a square of 1200 by 1200, and a vertical 720 by 900 image that serves only on mobile. With ImageQuarry you describe the scene, such as a finance lead reviewing a forecast on a laptop, or upload a photo you already own, then ask for one change at a time. Each change becomes a new version, so the landscape draft stays where it is while you try a vertical one for phones.

ImageQuarry publishes no output sizes for ad placements, so open every download in Campaign Manager's preview and crop it to the format you chose before the campaign goes live.

## Building a LinkedIn ad image in three moves

1. **Describe the buyer's working world** LinkedIn audiences are targeted by job title, industry and company size, so start with the setting your buyer recognizes: a warehouse floor, a hospital corridor, a quiet law library. Or upload a team photo or product screenshot you already have and describe how the scene around it should change.
2. **Adjust in plain sentences, naming the anchors** Ask for the light, the props or the framing to change, and state what has to hold: the laptop screen, the person's posture, the brand color on the mug. Every instruction builds on the version you picked, so a promising draft is never lost to a new experiment.
3. **Pick one, download it, then match the placement** Lay two or three drafts side by side and choose the one a busy manager would understand without the headline. After download, compare it with the format you plan to run, horizontal, square or mobile vertical, and crop where the platform's preview shows borders or a cut-off subject.

## Requests written for LinkedIn campaigns

Each card below is something a marketer might type for a B2B ad. They are starting points to adapt, never finished pictures.

- **A role the audience will recognize**: Targeting by job function only pays off when the image shows that function. A procurement manager responds to a loading dock or a contract review, not to a generic handshake.
- **Room for the headline on a wide frame**: The horizontal placement shows the image above the headline, so a calm area on one side keeps the visual from fighting the copy that runs below it.
- **A vertical cut for phones**: The vertical format runs only on mobile, so a separate tall version of the same idea is worth having rather than relying on a crop from the landscape draft.
- **A product screenshot in context**: SaaS advertisers often want the interface in view. Placing a laptop in a believable workspace makes the screen part of a scene rather than a floating mockup.
- **Event and webinar promotion**: Webinar and conference ads compete with organic event posts. A stage, a lanyard or a filled room says event before anyone reads a word.
- **Recruiting ads that look like the actual office**: Employer brand ads work when the picture matches the place a candidate will walk into. Upload a real photo of the office and ask only for light and tidiness changes.

## What LinkedIn sets out for single image ads

- **Three shapes, one of them mobile only**: LinkedIn's help center lists horizontal (1.91:1) at a recommended 1200 by 628 pixels, square (1:1) at 1200 by 1200, and vertical (4:5) at 720 by 900. It notes that vertical images serve only on mobile.
- **File type and weight**: LinkedIn accepts JPG, PNG or GIF for single image ads, with a 5 MB maximum file size and a largest image of 7680 by 4320 pixels. Animated GIFs must be 250 frames or shorter.
- **Copy is short on screen**: LinkedIn suggests up to 150 characters of introductory text and up to 70 characters of headline to avoid truncation, with hard limits of 3,000 and 200 characters. The image carries the message when the text is cut.
- **The advertising policy covers the picture too**: LinkedIn's advertising policies say claims in an ad must have factual support, ads must not use LinkedIn's name or imply its endorsement, and third-party trademarks need the owner's express permission. A visible logo on a laptop or a mug counts.
- **Drafts stay side by side**: Each request produces a new version while earlier ones are kept, so you can return to the square draft after testing a vertical one and compare them before choosing.
- **Start from words or from your own photo**: Describe the ad scene in plain language, or upload an existing image and describe how it should change.

## LinkedIn single image formats at a glance

| Format | Recommended size | Where it serves | What to ask for in words |
|---|---|---|---|
| Horizontal 1.91:1 | 1200 by 628 pixels | Desktop and mobile | "A wide scene with open space on one side." |
| Square 1:1 | 1200 by 1200 pixels | Desktop and mobile | "Center the subject with even margins all round." |
| Vertical 4:5 | 720 by 900 pixels | Mobile only | "A tall frame, subject centered, desk low in the picture." |
| File | JPG, PNG or GIF, up to 5 MB | All formats | Check the download before upload. |
| Headline | Up to 70 characters shown | Below the image | Leave the copy out of the picture. |

As of 2026-10-20.

## What an AI LinkedIn ad image is

An AI LinkedIn ad image is the picture in a sponsored post or single image ad, made from a written description or by changing a photo you upload, instead of booked from a stock library or a shoot. In ImageQuarry it becomes a thread of drafts: you keep asking for adjustments and every earlier draft stays available for comparison.

_It is not a headshot service for your profile photo and not a stock image marketplace. Profile banners and organic posts have their own pages in the social media set._

## Questions about AI images for LinkedIn ads

### Which image shape should I start with for LinkedIn?

LinkedIn recommends the horizontal 1.91:1 and square formats for desktop and mobile, and vertical 4:5 for mobile only. Many advertisers start with the square because it serves in both places, then make a vertical draft of the same scene for phones.

### How do I get the right size for LinkedIn?

Describe a wide composition in words, for example "a wide scene with the person on the right and open wall on the left." Then download the image and check it against LinkedIn's recommended 1200 by 628 horizontal size, cropping if needed.

### Should I put the headline text inside the image?

LinkedIn gives the headline and introductory text their own fields, and a small line of text inside a picture is hard to read in the feed. Keep the image for the scene and write the words in Campaign Manager.

### Can I show a laptop with a recognizable brand on it?

LinkedIn's advertising policies say third-party trademarks need the owner's express permission. Ask for an unbranded laptop or a plain mug, and check the chosen draft for stray logos before you download it.

### How do I keep the same person across a carousel of ads?

Upload the image you like best and ask for each new scene while naming what should hold, such as the jacket, the hairstyle and the glasses. Compare each new draft with the first one, and branch from the earlier draft when something drifts.

### What does it cost?

There is no unpaid tier. Plans are monthly: Starter at $9 per month with 100 image credits a month, or Pro at $29 per month with 300 image credits a month.

### What does ImageQuarry not do here?

It does not upload ads to LinkedIn, set targeting or check policy compliance. It is a workspace for making and editing the images, which you then review and place yourself.

## More ad image formats

- [Facebook ad images](https://www.imagequarry.com/ai-ad-images/facebook-ads/): Feed and Stories creative for Meta campaigns.
- [Carousel ad images](https://www.imagequarry.com/ai-ad-images/carousel-ads/): Series of cards that tell one story in order.
- [LinkedIn post images](https://www.imagequarry.com/social-media-images/linkedin-posts/): Organic post visuals for a company page or a personal profile.
- [All ai ad images](https://www.imagequarry.com/ai-ad-images/)

## Sources

Checked 2026-10-20.

- [LinkedIn Help: single image ads advertising specifications](https://www.linkedin.com/help/lms/answer/a426534)
- [LinkedIn Marketing Solutions ads guide: single image ads](https://business.linkedin.com/marketing-solutions/success/ads-guide/single-image-ads)
- [LinkedIn Advertising Policies](https://www.linkedin.com/legal/ads-policy)

## Pricing

- Starter: Starter at $9 per month with 100 image credits a month
- Pro: Pro at $29 per month with 300 image credits a month

## Describe the buyer's desk. Then refine the ad.

Write the scene your audience works in, ask for one adjustment at a time, and keep each draft until one fits the format you plan to run on LinkedIn.