FACEBOOK AD IMAGES
AI images for Facebook ads, refined one plain request at a time
A Facebook Feed ad sits between posts from friends, groups and pages, so the picture has to read as relevant before anyone reaches the headline. Meta's Ads Guide recommends a 4:5 image at 1440 by 1440 pixels wide and 1800 tall for image ads in Facebook Feed, with a headline of about 27 characters. ImageQuarry lets you describe the scene or upload a product photo, then ask for one change at a time in words, such as a warmer kitchen or a closer crop. Each change becomes a new version, so the image you ran last month stays next to the one you are testing now.
Check every downloaded image against Meta's current Ads Guide and Meta's advertising policies before it goes into Ads Manager: ImageQuarry publishes no output sizes for Facebook placements.
Last updated October 2026
From an idea to a Feed ad image
- 01
Describe the moment the ad sells
Write the scene a person would recognize from their own week: a parent packing lunches at 7am, a cyclist fixing a flat on a gravel road, a living room the day the sofa arrives. If you already have a product shot from your shop, upload it and describe the setting it should move into.
- 02
Adjust it with plain change requests
Ask for one thing per message: brighter morning light, a second person in frame, the product moved lower so a headline has room. Name what should stay as well, like the mug's logo or the dog's coat color, and look at the new version to see what actually moved.
- 03
Pick the version and fit it to Feed
Line up the candidates, choose one and download it. Then open Ads Manager's preview, compare the file with Meta's recommended Feed shape, and crop or ask for a new composition if the subject sits too close to an edge.
Requests written for Facebook Feed ads
Each card is something a person could type into the conversation for a Facebook campaign. They are requests, not finished ads.
Make it look like a neighbor's photo
Feed ads compete with personal posts, and an over-lit catalog look reads as an ad at a glance. A plain domestic setting with daylight tends to sit more naturally in the scroll.
Leave room above for the hook
The primary text sits above the image in Feed, but many advertisers also want a short line inside the picture. Ask for empty space where that line would go rather than cramming it in later.
Local business, local streets
A bakery or a plumber advertising to a nearby radius does well with a setting people can place. Describe the street type, the weather and the season of the town you serve.
One offer, two audiences
The same running shoe can be sold to a commuter and to a weekend trail runner. Branch from the plain product version so each audience gets its own scene while the original stays in the workspace.
A gift angle for the holidays
Seasonal Feed campaigns usually reuse a product and swap the context. Ask for the change of context and say what must not drift.
A calmer variant for testing
Testing two images against each other only teaches something if they differ in one deliberate way. Ask for variations that change mood and keep the product framing.
What Meta asks of a Facebook Feed image
A vertical 4:5 frame is the recommendation
Meta's Ads Guide lists a 4:5 ratio and 1440 by 1800 pixels as the recommended design for image ads in Facebook Feed, in JPG or PNG. A square or landscape picture can still run, but it takes less of the screen in a phone feed.
Minimums and tolerance
The same page lists a minimum width of 600 pixels, a minimum height of 750 pixels for a 4:5 image, a maximum file size of 30MB and an aspect ratio tolerance of 3%. A file just outside the tolerance may be cropped, so check before uploading.
Short words around the image
Meta suggests primary text of 50 to 150 characters and a headline of 27 characters for Feed image ads. The image carries most of the message, which is why a clear subject matters more than a slogan inside it.
Carousel in Feed uses a square card
For carousel ads in Facebook Feed, Meta's Ads Guide recommends a 1:1 ratio at least 1080 by 1080 pixels and allows 2 to 10 cards.
Every test image keeps its history
Each change makes a new version, and the prompt, any uploaded photo and the conversation stay with it, so you can trace which request produced the image that ran.
Try another model on the same scene
ImageQuarry offers Nano Banana 2.1 as the default along with Nano Banana Pro, GPT Image 2.5 Flare and GPT Image 2.5 Sunburst. Switching gives a different result for the same request, which is one more way to get a contrasting test image.
Facebook campaign moments and the image each needs
An editorial map of common Facebook campaign jobs, the question the image has to answer for someone scrolling, and a request to start from.
| Campaign moment | What the picture must answer | Request to start from |
|---|---|---|
| New product drop | What is it, and is it for me? | "The backpack alone on a concrete step, soft overcast light, straps visible." |
| Local service offer | Is this near me and trustworthy? | "A clean van parked outside a suburban house, morning light, no text on the van." |
| Event or class | What will it feel like to be there? | "Six people laughing in a pottery class, clay on their hands, warm light." |
| Seasonal sale | Why now? | "The same lamp on a side table with autumn leaves outside the window." |
| Return visitor reminder | Is it still what I looked at? | "The sofa from the product photo in a bright living room. Keep the fabric color." |
What an AI Facebook ad image is
An AI Facebook ad image is the picture in a Facebook ad that was made from a written description, or made by changing a photo you supplied, instead of being shot for the campaign. In ImageQuarry it is the start of a conversation: you keep asking for changes in words, and every earlier attempt remains available while you settle on the one to run.
It is not an ad account tool: ImageQuarry does not place, target or schedule Facebook ads. You download the image and build the ad in Meta's own tools.
Questions about AI images for Facebook ads
What shape should a Facebook Feed ad image be?
Meta's Ads Guide recommends 4:5 at 1440 by 1800 pixels for image ads in Facebook Feed. Describe a tall composition in words, then measure the downloaded file and crop it to that shape if it differs.
Can I start from my existing product photo?
Yes. Upload the shot and say what should change, such as the room, the time of day or a person holding the item. Starting from your own photo keeps the product close to what buyers receive, and you still compare each new version with the real item.
How do I make two images for an A/B test?
Ask for variations of the version you like, or branch from it twice with different scenes. Keep the product placement the same in both requests so the test measures the setting, not a random framing difference.
Should I put text inside the picture?
Facebook gives you primary text, a headline and a description around the image, so most of the message can live there. If you want a short line in the picture, ask for clear space for it and add the words in your design tool so they read cleanly.
Does ImageQuarry run or upload my Facebook ads?
No. It does not connect to Ads Manager or place ads. It is a place to create and edit the image in words and download the version you choose; the ad itself is built in Meta's tools.
Is there a plan for a small ad budget?
There is no unpaid tier. The two monthly plans are Starter at $9 per month with 100 image credits a month and Pro at $29 per month with 300 image credits a month.
Sources
Checked October 20, 2026
Pricing
| ImageQuarry plan | Price | Includes |
|---|---|---|
| Starter | $9 per month | 100 image credits a month; optional metered overage at $0.12 per extra credit, off unless you turn it on |
| Pro | $29 per month | 300 image credits a month; optional metered overage at $0.09 per extra credit, off unless you turn it on |
Create an image. Edit it with words. Keep refining.
Describe the scene your Facebook audience knows.
Start from a sentence or a product photo, ask for the next change in plain words, and keep every attempt until one feels right in the Feed.
Start creatingAlready have an account? Sign in