DISPLAY AD IMAGES
AI display ad images: a full asset set from one conversation
Responsive display ads do not ask for one finished banner; they ask for a pool of images that the network combines with your headlines to fill whatever slot appears. Google Ads recommends landscape images at 1.91:1, square images at 1:1 and optional vertical images at 9:16, up to 15 images in total, and advises against putting text on top of them. ImageQuarry lets you describe a clean scene or upload a product photo and then ask for the wide, square and tall compositions one request at a time. Every variation is saved as a version, so building five to ten options per shape becomes a series of short requests instead of a reshoot.
Google Ads reviews every asset against its policies, and ImageQuarry publishes no output sizes: measure each download against the recommended ratios before you upload the set.
Last updated October 2026
Building a responsive display image set
- 01
Write one clean base scene
Describe the product or service in a setting with no lettering in it: a bike leaning on a sunlit wall, a dentist's bright treatment room, a bowl of ramen on a dark table. An uploaded product photo works as the base too.
- 02
Ask for each shape, then variety
From the chosen base, request a wide composition, a square one and a tall one, naming what has to stay: the bike's color, the steam over the bowl. Then ask for variations so each shape has several options.
- 03
Choose the set and check it
Compare the versions, pick the strongest five or so for each shape, and download them. Crop each to Google's recommended ratio and size, and look at the ad previews in Google Ads to see how small slots render them.
Display requests that respect the format
Requests written for a responsive display image pool. Each is typed by a person; none is a result.
No words in the picture
Google advises against text overlaid on display images because it becomes unreadable in small slots. Text that is naturally part of the scene, like a shop sign, is allowed.
A wide version with breathing room
The 1.91:1 landscape image is often shown small, so a single clear subject with margin around it survives the shrink.
Square from the same scene
Square images appear in many native and in-feed slots. Asking for a square composition of the chosen scene keeps the set coherent.
Tall for mobile slots
Vertical 9:16 images are optional in Google's list but extend reach into tall mobile placements.
Variety for the algorithm
Google recommends several images per ratio so the system has options to test. Ask for variations that change setting and season, not the product.
Brand mood from a reference
A mood photo from your brand guide gives every image in the pool the same light and color temperature.
Google's guidance for display images
Three recommended ratios
Google Ads recommends horizontal images at 1.91:1 (1200 by 628, minimum 600 by 314), square images at 1:1 (1200 by 1200, minimum 300 by 300) and vertical images at 9:16 (900 by 1600, minimum 600 by 1067).
Up to 15 images in the pool
A responsive display ad takes up to 15 images across the three ratios. Google suggests 5 to 10 per ratio, and requires at least one horizontal and one square image.
File limits
Images for responsive display ads can be JPG or PNG, up to 5120 KB each, which is far more room than the 150 KB limit on a fixed size uploaded image ad.
Keep the image clear of overlays
Google advises avoiding text over the image, as well as overlaid logos and buttons. Text that is part of the photo, such as a storefront sign, is acceptable.
Variations fill the pool
Generate variations of a chosen image to explore settings, and branch from an earlier version when one shape needs a different start.
A reference holds the mood
References show a light, a color or a material. They guide the result, and you review each version to see how closely it follows them.
A responsive display asset plan
Google Ads' recommended and minimum sizes for each image ratio, with a starting request for each.
| Ratio | Recommended | Minimum | Request to start each |
|---|---|---|---|
| Horizontal 1.91:1 | 1200 by 628 | 600 by 314 | "Wide frame, product in the center third, plain background." |
| Square 1:1 | 1200 by 1200 | 300 by 300 | "Square, product filling most of the frame, same light." |
| Vertical 9:16 | 900 by 1600 | 600 by 1067 | "Tall frame, product seen from the front, floor visible." |
| Pool size | 5 to 10 per ratio | 1 horizontal, 1 square | "Three variations with new settings, product unchanged." |
| Per image file | JPG or PNG | Up to 5120 KB | Check the download before upload |
As of 2026-10-20
What an AI display ad image is
An AI display ad image is one of the pictures supplied to a display campaign, usually a responsive one, that was made from a written description or by changing an uploaded photo. In ImageQuarry you create the pool through a run of requests, keep every shape and variation as a version, and download the set you choose.
It is not a finished banner with words on it. In a responsive display ad, Google pairs your images with your headlines and logo itself.
Display ad image questions
What ratios do responsive display ads need?
Google Ads recommends 1.91:1 landscape and 1:1 square images, both required, plus optional 9:16 vertical images. Ask for each composition in words, then crop the downloads to the exact ratio.
How many display images should I make?
Up to 15 can go into one responsive display ad, and Google suggests 5 to 10 per ratio. Variations of a chosen image are a quick route to that number.
Can I put a headline on a display image?
Google advises against it, because overlaid text becomes hard to read in small slots, and the ad supplies your headlines anyway. Leave the image clean.
How is a display ad different from a banner ad?
A banner is a fixed size box you design in full, words included. A responsive display ad is assembled by Google from your separate images, headlines and logos to fit each slot.
Will ImageQuarry upload the assets to Google Ads?
No. It is not connected to any ad account. Download the versions you chose and upload them in Google Ads, where they are checked against policy.
What do the plans cost?
Prices come from the two paid monthly plans: Starter at $9 per month with 100 image credits a month, or Pro at $29 per month with 300 image credits a month.
More ad image formats
Sources
Checked October 20, 2026
Pricing
| ImageQuarry plan | Price | Includes |
|---|---|---|
| Starter | $9 per month | 100 image credits a month; optional metered overage at $0.12 per extra credit, off unless you turn it on |
| Pro | $29 per month | 300 image credits a month; optional metered overage at $0.09 per extra credit, off unless you turn it on |
Create an image. Edit it with words. Keep refining.
Fill the display pool from one scene.
Describe a clean base image, ask for the wide, square and tall compositions in plain words, and keep every variation until the set is complete.
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